Are you guys planning on introducing a Loyalty system in the near future? Like poker sites and US DFS sites, the more you play the more points you accumulate. Those points can be spent on Draftstars swag or redeemed for tourny tickets.
It's a major incentive to get people playing more, and the player feels they get a bit back.
Also, a site leaderboard would be another method to get people playing more. You'd come up with a points system which rewards x amount of points depending on placing in a tournament, also weighted on # of entrants.
These are both things that increase DS' bottom line, which means bigger tournaments, more marketing, more players etc.
I assume you guys already have these plans in place, but good to get an update of where it is on the timeline.